Deepening and sublimation of the concept of all media

Due to the limitations of the technological development stage, the initial “all-media” was just a combination of different types of media rather than a convergence, which was similar to the concept of “multimedia”. With the development of science and technology, communication methods, media forms, etc. are becoming increasingly diversified, deepening media integration and thus sublimating people’s understanding of all media. After in-depth discussions on the connotation of “all-media” by relevant experts, the integration is reflected in two levels. First, multimedia, that is, the organic integration of multiple reporting forms into one report; second, all-media, refers to an integration model and strategy of business operations, that is, the use of all media means and platforms to build a large reporting system. In layman’s terms, a new form of communication is used comprehensively to display the communication content in a comprehensive and three-dimensional manner, and is transmitted through communication means such as text, audio, image, network, communication and other communication methods.

But the connotation of all media is not static. At present, cloud computing, big data, Internet of Things, blockchain, artificial intelligence, etc. have changed the traditional information production methods. VR, AR, MR, wearable devices, etc. are enriching media expression methods. Network media such as Weibo, WeChat, clients, and short videos are constantly iterating and updating. New applications and new business forms such as mobile applications, social media, Q&A communities, and online live broadcasts are constantly emerging, and they are constantly shaping new audience needs across time and space, large capacity, openness, interaction, and mobile communication characteristics. Moreover, 5G is a mature and large-scale application of technology, and will also produce many unexpected information production methods, media expression methods, media communication forms and new audience media experiences.

Therefore, from different dimensions such as information production and release, content expression, diverse subject interaction, and improvement of communication efficiency, the connotation of the full media is deepened as “full media, holographic media, all-member media, and full-effect media”. Of course, this is just a temporary way to improve our understanding of the direction and driving force for building all media and promoting the development of media integration from a higher level.

A brief analysis of related concepts

Full-process media: The timeliness of media information production and release breaks through the limitations of the two dimensions of time and space, and truly reflects the entire process, all-round and full perspective of information dissemination.

Holographic Media: The great enrichment of media content expression. Not only is it “full form”, but it also has “deep experience”. According to the different objects and scenarios, users can filter out more high-precision and cognitive experiences and services.

All-staff media: The diversity and interaction of media subjects have been greatly enhanced.

Full-effective media: The efficiency of media communication is greatly improved. First, “accurate effect grasp” is based on technical means such as cloud computing, big data and artificial intelligence. User portraits are becoming clearer and clearer, and information production and dissemination can be carried out more effectively. Second, the “platform full functions” in the Internet era information redundant, and people can easily obtain information from different channels, so pure information dissemination channels or platform user stickiness is reduced. Many media have broken through the functional scale and formed an “all-out” ecological aggregation platform that integrates various products and functions such as information, social networking, services (such as games, finding attractions, etc.), government affairs, business, etc., to maximize the attractions of users, and then produce and distribute products according to the personalized needs of different audiences.