With the change of user habits and the rise of mini-programs, even though most merchants have relied on mini-programs to achieve profitability, there are still many merchants holding a wait-and-see attitude. Some of them have such doubts: they think that they now have a WeChat mall Do you still need to make WeChat applets? Today, Lanchang Information Technology is here to chat with you. With the WeChat H5 mall, is it still necessary to build a small program mall? What is the difference between the two?
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The WeChat mall is in the menu bar of the WeChat official account. After the user follows the official account, click the custom menu bar to enter the corresponding page. There are at least three steps to operate. After sharing, you can also click to open it in Moments or WeChat groups. The WeChat applet does not have any opening levels, you can directly scan the code or search and click to open it.
Relationship with Official Account
The WeChat mall can only be developed based on the WeChat official account, locked in the menu bar of the official account, and will cease to exist without the official account. WeChat applets can be seamlessly connected with WeChat official accounts, related to each other, and promoted each other. Insert the applet code in the daily postings of the official account, and users can click to jump to the mall applet to complete the selection and purchase after reading the article. Distribute coupons to guide consumption in the mall.
Traffic entry
The traffic entrances of the WeChat mall are mainly the menu bar of the official account, Moments, WeChat groups, etc. Compared with the WeChat mall, the traffic entrance of the mini program is even better. In addition to the above traffic entrance of the mall, more than 50 entrances such as nearby mini programs, Souyisou, and official account graphic push have been added.
How it works
WeChat Mall can publish soft articles on the official account to attract fans’ attention, convert fans into mall consumers, and guide multiple consumption conversions. The WeChat mini-program is simple and rude, as long as it meets the current needs of users and launches popular products, the transaction can be concluded, eliminating all intermediate links.
How to experience
The WeChat applet has an experience almost like the original ecological APP, and combined with the characteristics of no need to install and download and go away after use, it allows users to have a better experience. Although the stability and fluency of the WeChat mall is not as good as that of the original ecological APP, fans can enjoy it. Know the latest developments and information of merchants in the first time.
User Retention
In terms of user retention, WeChat Mall is even better. Users follow the official account, and they only need to use marketing techniques to stimulate secondary consumption. However, the mini-program will leave when it is used up, and it cannot better retain users.
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