Many public accounts and other self-media posting time is very casual and does not publish regularly. Doing so will make users who follow you unable to understand your rules, and will naturally reduce your attention to you.
Today’s professional WeChat Agency Operation company Lanchang Information Technology will talk to you about the time of tweets on the official account: When will the public account tweets be effective and read more?
Today we will talk about the tweets of WeChat public account three times: morning, noon and evening. The specific time to choose according to the projects operated by the public account
Public account tweet time in the morning (recommended 9:00-10:30)
Most people go to work from 8:00 to 10:00 in the morning. Apart from the time on the road and the preparation before work, it is the best golden working time between 9:00-10:30. This is the best time for a person to be in the mental state of the day. Most people will choose to watch news, real-time messages, weather and other content during this period. Moreover, with the popularity of smartphones, many people choose to use their mobile phones to surf the Internet and browse information whether they are on business trips or meetings. Therefore, pushing WeChat information during this period is very effective.
For example, Tencent Real Estate, which has many fans, chooses to push information during this period of time, and the success it has achieved is obvious to all.
This push time of Tencent Real Estate is completely in line with people’s habit of reading in prime time in the morning, and has also won the love of many fans. Many companies should learn from Tencent Real Estate, especially those in consulting services.
Official account tweets at noon (recommended 12:00~14:00)
This period is usually lunch time. Many people feel bored after lunch, and some people will gather together to discuss what is more cost-effective to buy, and whether there is anything new on the WeChat official account. At this time, the probability of pushing information is higher, and the degree of attention to WeChat public accounts is higher. The most important thing is that the messages pushed out are easier to be shared at this time.
This period is more suitable for pushing product information, including new product exits and discounts. Because during this period of time, potential users can understand the products and resources they are interested in online in real time, including consulting on products, which is conducive to the promotion of online activities of products. Finally, the product has been highly recognized by loyal customers.
Mobile account tweets at noon evening hours (recommended from 8:00 to 10:00 pm)
Among many e-commerce companies, 70% of companies choose to push information to their fans during prime time in the evening. Why is this? First, the prime time period in the evening is 8:00-10:00 pm. During this period, everyone had just had dinner, relaxed for a day of fatigue, and had leisure to rest and entertain, so it was most appropriate to push WeChat messages to fans during this period. For example, when shopping, choose to send messages to fans during this period.
Facts have proved that the probability of enterprises being browsed is still very high when choosing to push information during this period, which fully confirms that enterprises have achieved great results by pushing information during this period.
For more information about WeChat agency operation, or if your brand and company need to find a WeChat agency operation company, please contact Lanchang customer service. We will provide you with free consultation and quotation services
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