I often hear others talking about IP, CP, and SP, and some people may be confused. So what is often said in the game entertainment animation circleWhat does IP, CP, and SP mean?

IP (Intellectual Property) Intellectual Property

In the game animation circle, IP is?The abbreviation of Intellectual Property means intellectual property rights in Chinese (You must not confuse the IP here with the IP address of the computer). Intellectual property rights are an intangible property rights, also known as the right to intellectual achievement. It refers to the results obtained through intellectual creative labor, and is the exclusive right of intellectual workers to the results in accordance with the law.

In the game animation circle, it can be understood as the party with intellectual property rights, authorizing game developers to use their theme materials.

For example, in addition to the economic benefits that the copyright of the book itself can generate, the animation, movie, trademark, advertising image, etc. derived from it will bring new commercial value.

?In the United States, only 20% of the revenue from Hollywood movies comes from the box office of theaters, and the rest occur in brand licensing and derivative markets. Because it can significantly reduce users’ understanding of the world view and learning costs, as well as factors that have a natural and broad user base, domestic game works rely extremely on good IP authorization.

?There are also different layout methods. For example, NetEase repeatedly explores Journey to the West IP, including “Fantasy Westward Journey”, “World Journey to the West”, “Creation Journey to the West”, “Mini Journey to the West”, etc., which are all themes of works that cannot be chewed.

Shanda was derived from the game IP to the film and television industry, and the movie of the same name in “Dragon Valley” was pushed to the theaters during the summer season.

There are two combinations of IP and games. The first is to use famous things to make games, such as: NBA themes; the second is to become IP themes because of the good gameplay, such as: Plants vs. Zombies.

CP (Content Provider) content provider

In the game animation circle, it refers to a game development company that provides game products.

SP (Service Provider) service provider

In the game animation circle, it refers to major platforms responsible for game promotion and operation services.

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